On being legible to AI.
Guides, articles, and opinions on Generative Engine Optimization — how to be found, cited, and bought by AI assistants.
- GuideJul 6, 2026 · 3 min
How to measure AI traffic to your website
Segment chatgpt.com, perplexity.ai, and the other assistant referrers into their own GA4 channel — then understand why even a correct setup undercounts AI's real influence.
- ArticleJul 5, 2026 · 3 min
The agentic commerce protocol war: ACP, UCP, AP2 and what actually matters
OpenAI, Google, Stripe, and the card networks are shipping competing rails for agent-driven purchases. Here's the map — and the contrarian lesson from Instant Checkout's retreat.
- GuideJul 5, 2026 · 4 min
The AI agent readiness checklist: 24 checks for your website
Is your website ready for AI assistants and agents? Work through these 24 concrete checks — grouped by the eight dimensions that decide whether machines can find, cite, and buy from you.
- GuideJul 5, 2026 · 4 min
Should you block AI crawlers? GPTBot, ClaudeBot, and PerplexityBot explained
Not all AI bots do the same job. Some feed training data, some feed AI answers that cite you, some fetch pages on a user's behalf. Block the wrong one and you disappear from the answers.
- GuideJul 4, 2026 · 3 min
Measuring share of voice in AI answers
Rank tracking measured your position on a page. In AI answers there is no page — there's a shortlist the model recalls from memory. Here's how to measure whether you're on it.
- OpinionJul 4, 2026 · 3 min
The tribal knowledge problem: what AI can't see about your products
Structured data typically captures a fifth of what makes your product the right choice. The rest lives in your best salesperson's head — and agents can't read heads.
- GuideJul 3, 2026 · 3 min
Entity grooming: make AI models agree on who you are
Models hedge when the web disagrees about your brand. Here's how a canonical description, repeated verbatim everywhere, turns identity noise into consensus — and why consensus now beats backlinks.
- ArticleJul 3, 2026 · 3 min
Google AI Overviews vs ChatGPT: where your traffic actually went
Clicks are vanishing, but the culprit isn't the one in your board deck. The good news: both surfaces reward the same machine-legibility work.
- OpinionJun 25, 2026 · 3 min
Agentic commerce: how AI agents will buy from your brand
AI agents are starting to discover, compare, and check out on behalf of buyers. Here's what makes a store transactable by an agent — and how to get ready.
- GuideJun 25, 2026 · 3 min
GEO vs SEO: what changes when AI answers the question
Generative Engine Optimization isn't SEO with a new name. Here's what carries over, what's genuinely different, and what to do about it.
- GuideJun 25, 2026 · 2 min
How to get cited by ChatGPT, Claude, and Perplexity
AI assistants cite a small set of sources in every answer. Here are the concrete, technical signals that decide whether your brand is one of them.
- GuideJun 25, 2026 · 3 min
How to write an llms.txt file (with examples)
llms.txt is a simple Markdown file that tells AI assistants what your site is and where to look. Here's the format, a worked example, and the common mistakes.
- GuideJun 24, 2026 · 2 min
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of making your brand findable, citable, and buyable by AI assistants like ChatGPT, Claude, Gemini, and Perplexity. Here's what it is and why it matters.
- ArticleJun 22, 2026 · 2 min
Structured data: the schema that earns AI citations
Structured data is the highest-ROI change for AI visibility. Here's which schema.org types matter, why, and how to deploy them without breaking anything.
- OpinionJun 20, 2026 · 1 min
Why your brand is invisible to AI (and how to tell)
Most modern websites are beautifully designed for humans and unreadable to AI agents. Here's why that happens — and the quickest way to find out if it's happening to you.
- ArticleJun 16, 2026 · 2 min
The 8 dimensions of AI legibility
The Legible Readiness Index scores a site across eight weighted dimensions, from structured data to freshness. Here's what each one measures and why it carries the weight it does.